This & That
You Keep Using That Word — What “Strategy” Actually Means
The term “strategy” often loses its meaning through overuse in meetings, leading to misunderstandings about its true definition. At its core, strategy involves making choices about focus and decision-making. To align on strategy, teams should clarify their objectives, define success, outline decisions, and establish the operational level needed for effective execution.
Strategic Framework for Airport Marketing and Air Service Promotion: An Analysis of Constraints, Best Practices, and Performance Measurement
I realize that I haven't been using the blog on my website. I think I just have a visceral response to the word, "blog." I'm an old school Live Journal girlie from back-in-the-day and the word "blog" always has a personal meaning for me. The other day I realized, I...
You Keep Using That Word — What “Strategy” Actually Means
The term “strategy” often loses its meaning through overuse in meetings, leading to misunderstandings about its true definition. At its core, strategy involves making choices about focus and decision-making. To align on strategy, teams should clarify their objectives, define success, outline decisions, and establish the operational level needed for effective execution.
Strategic Framework for Airport Marketing and Air Service Promotion: An Analysis of Constraints, Best Practices, and Performance Measurement
I realize that I haven't been using the blog on my website. I think I just have a visceral response to the word, "blog." I'm an old school Live Journal girlie from back-in-the-day and the word "blog" always has a personal meaning for me. The other day I realized, I...
Why The Flying Squirrel?
After 25 years working as a marketing and communications executive, I started Winzig Consulting. Why? That's a great question. Have a seat. Oh, you're already sitting. Cool. Can I get you something to drink? No? Just get on with it? Right, let's get on with it... I've...